Medicaid Member Engagement: One Size Does Not Fit All

There’s a certain catch-phrase going around related to Medicaid members: they need to have “skin in the game.” This phrase seems to imply that individuals receiving Medicaid are somehow different than other individuals—those who have private insurance—but they’re not. Individuals receiving healthcare through Medicaid are just like you and me. They want their children to be healthy and happy. They want to improve their health. They want to live happy and productive lives. However, due to life circumstances, some of them may need a little more assistance than others in understanding the role they play in their healthcare. Effective member engagement can help guide individuals through the complex Medicaid system of care. Medicaid’s population is very diverse and serves individuals from different socioeconomic backgrounds—the aged, blind, disabled, children, pregnant women, relatives taking care of children, and childless adults can qualify for Medicaid if they meet state specific guidelines. Activities to engage Medicaid members in their healthcare need to be as diverse as the population. Mass mailings to the entire population may not be as effective as specific information targeted to a select group of individuals. [More]