The Importance of Forecasting Market Demand

As States continue to face constrained budgets, it is incumbent upon agency leadership to fine-tune their short- and long-term budgeting processes. PCG has found that forecasting market demand is a way state leaders to accurately allocate scarce government resources. Market forecasting makes a strong case for fiscal support because it relies heavily on a data driven decision making. It also offers state leaders a strategy that is non-partisan, and a level of transparency that appeals to both constituents and legislators. Ultimately, forecasting market demand ensures that the commitment of public funds will benefit the broader community. [More]